Every aspect of BLACKPINK star Rosé‘s debut collaboration with PUMA has been meticulously designed to bridge the gap between motorsport heritage and contemporary fashion sensibilities.
Rosé’s PUMA collaboration masterfully fuses racing heritage with modern fashion in a groundbreaking debut collection.
The PUMA x Rosé Speedcat collection, which officially drops on August 28, 2025, represents the K-pop star’s first full capsule collection with the sportswear giant, bringing her personal design aesthetic to the traditionally masculine Speedcat silhouette.
The highly anticipated release features three distinctive Speedcat versions that showcase premium materials and feminine motifs.
The PUMA Speedcat Premium comes in sleek black leather with unique lace draping inspired by Rick Owens and Dr. Martens collaborations, while the Speedcat Ballet SD features an off-white colorway with ballet shoe-inspired laces designed to wrap elegantly around the leg.
A third model in pale blue with bold orange Formstrip accents pays homage to the line’s motorsport racing heritage. Each model prominently displays Rosé’s personal “Rosie” logo alongside white stitching, creating a direct connection to her debut solo album.
The apparel collection complements the footwear with sporty, streetwear-inspired designs that include oversized track jackets and relaxed pants.
PUMA and Rosé have been building anticipation since late July, releasing teaser images and videos that highlight the intersection of idle speed and explosive energy.
The promotional campaign, heavily featured on Instagram, leverages Rosé’s global star power and strong fan connection to position the Speedcat as a versatile lifestyle sneaker combining sport utility and high fashion.
The collection will be available through PUMA.com, Bodega, and select PUMA flagship stores worldwide.
With its ballet-inspired elements and premium detailing, the collaboration specifically targets female consumers interested in footwear that blends sportiness with elegance.
This strategic move expands the Speedcat line beyond its traditional roots, offering a feminine approach to a classic silhouette.
Fashion insiders are watching closely to see if Rosé’s devoted fanbase will embrace this bold reimagining of PUMA’s iconic motorsport-inspired footwear when it hits shelves this week.
The campaign visuals feature Rosé embodying elegance against a backdrop of rumbling engines that perfectly captures the tension between stillness and acceleration.
The brand is also implementing a comprehensive social media strategy to maximize engagement across platforms, with pre-save campaigns for exclusive content and behind-the-scenes footage of Rosé’s design process.
Behind-the-scenes content includes detailed insights into Rosé’s recording process, showcasing the audio equipment she uses to create music while wearing her signature Speedcat styles.
