Numerous fashion enthusiasts and K-pop fans are enthusiastically anticipating the PUMA x ROSÉ collection, set to officially launch on August 28, 2025, after months of carefully orchestrated teasers and strategic preview events. The collaboration highlights two signature sneaker models: the Speedcat OG Premium and Speedcat Ballet SD, both reimagining PUMA’s classic Speedcat silhouette with distinctly feminine elements that reflect the BLACKPINK star‘s personal aesthetic.
The Speedcat OG Premium features premium black leather construction with dramatic lacing draped across the upper, evoking design elements reminiscent of Rick Owens’ avant-garde footwear. Meanwhile, the Speedcat Ballet SD showcases an off-white colorway with ballet-inspired wraparound laces, directly connecting to the current balletcore trend dominating fashion circles. Both sneakers prominently display the “Rosie” logo, cleverly referencing the artist’s 2024 solo album of the same name.
Beyond footwear, the collection extends into apparel with oversized track jackets, relaxed pants, hoodies, and mesh tops featuring bold “ROSIE” branding. The collection is particularly notable for its Warm White colorway option, offering fans a sophisticated neutral alternative to the black version. The line thoughtfully balances sporty streetwear with feminine touches through mini skirts and mesh tanks, complemented by functional accessories including X-Small Duffel bags.
The collection artfully merges athletic sensibilities with feminine design through versatile apparel pieces and everyday accessories.
The campaign imagery employs soft green tones and intimate compositions to convey what Rosé herself has described as “quiet rebellion and unfiltered self-expression.” This marks Rosé’s first full collection with PUMA, signifying a milestone partnership for both the artist and the brand. This aesthetic approach aligns perfectly with her established on-stage and off-duty style sensibilities that have made her a fashion icon. The collaboration represents one of many revenue streams artists like Rosé leverage to diversify their income beyond music sales and performances. Rosé has effectively used social media integration to promote the collection, similar to how musicians maximize their reach on streaming platforms.
Pricing for both Speedcat models is approximately $110 each, with worldwide availability through PUMA.com, flagship retail locations, Foot Locker, and select stockists. Production of the footwear was completed in November 2024, indicating significant advance planning to coordinate with Rosé’s successful album launch.
Industry observers note that this collaboration strategically leverages Rosé’s global popularity while honoring PUMA’s heritage in motorsport-inspired footwear. The collection’s timing and design represent a calculated fusion of contemporary pop culture with established athletic wear traditions, potentially setting new benchmarks for celebrity-brand partnerships.
