After amassing an impressive 73 million global streams across platforms, the Ryan Waters Band has signed with the prestigious Kinkead Agency, marking a considerable milestone in their rapidly ascending career. The signing comes as the band enjoys substantial digital momentum, with more than 248,000 monthly Spotify listeners and a robust social media presence that includes 1.2 million TikTok followers.
The Alabama-born frontman began his musical journey as a solo artist, independently releasing tracks on iTunes before expanding into a full band format, a move that greatly enhanced their stage presence and sonic capabilities. Waters’ small-town upbringing has consistently informed his authentic storytelling approach, which resonates particularly well across his diverse musical influences spanning country, rock, R&B, and blues.
From small-town roots to sonic evolution, Waters’ storytelling authentically blends country, rock, R&B and blues influences.
“Creek Don’t Rise” and “Chevrolet You Down” have become streaming favorites for the band, with the latter accumulating an impressive 9 million Spotify streams, propelled largely by strategic engagement with TikTok trends. Their consistent dedication to music licensing has created additional revenue streams while expanding their audience reach. Their 2021 release “Tomorrow’s Not Tonight” continues to demonstrate remarkable staying power, surpassing 10 million Spotify streams and establishing the group’s ability to create enduring music.
Industry recognition has steadily grown for the band, with figures like Benji Madden publicly praising Waters’ vocal style and songwriting authenticity. The band has leveraged editorial playlists to expand their reach and connect with new listeners across streaming platforms. The group’s ability to blend traditional country sounds with crossover appeal has expanded their audience well beyond conventional genre boundaries, contributing to their placement on prominent Americana and country playlists.
The Kinkead Agency partnership represents more than just a booking arrangement; it signals industry validation of the band’s commercial potential and artistic direction. Their 2019 EP “Southern Innuendo” showcased the band’s versatility and laid the groundwork for their current success.
With an established cross-platform following including 233,000 Instagram followers and 487,000 Facebook fans, the Ryan Waters Band has built a digital ecosystem that consistently translates online engagement into streaming success. Fans eagerly anticipating the band’s artistic evolution can follow their new album announcements through their social media channels.
As the band leverages this new agency relationship, their trajectory suggests continued expansion of both their touring footprint and recorded catalog, building on the multi-million streaming successes that have defined their rise so far.
