Sam Fender’s highly anticipated album “People Watching” has captivated critics with its poignant storytelling and musical evolution, establishing itself as one of the standout releases of 2025. The record, which continues and refines Fender’s established sound rather than completely reinventing it, has earned widespread acclaim for its bold examination of everyday lives rendered in vivid, poetic detail.
On September 15, 2025, the album was awarded the prestigious Mercury Prize, cementing Fender’s position as a leading voice in contemporary British music. The judging panel praised the album’s “unflinching authenticity and masterful musical craftsmanship,” noting how it resonates across generational and social divides through its relatable narratives.
“People Watching” explores themes of existentialism, connection, and working-class struggle, often rooted in small-town experiences. The title track, inspired by Fender’s personal reflections during a friend’s illness, has been particularly noted for its emotional depth. Music critic Eleanor Walsh of The Guardian described it as “a haunting portrait of human vulnerability that lingers long after the final note.”
In Fender’s world, everyday struggles become poetry, transforming private pain into universal connection.
While retaining his signature guitar riffs and band tightness honed through relentless touring, Fender has shifted toward more reflective tones compared to his earlier work. Many listeners have noticed the Adam Granduciel influence in the production, which creates a building, thick sound throughout the album. This evolution has divided some critics, with publications like NME celebrating its “poignant maturity,” while others lament the reduction of the angry edge that characterized his previous albums.
Standout tracks include the opening “People Watching,” which encapsulates the album’s themes and Fender’s personal history, and “TV Dinner,” a pointed critique of the music industry that pays homage to Amy Winehouse. Following his meteoric rise with “Hypersonic Missiles” and the success of “Seventeen Going Under,” this third album showcases Fender’s remarkable musical growth without abandoning his roots.
“Crumbling Empire” has emerged as a critic favorite, showcasing both lyrical prowess and musical strength. Fender’s guitar solos throughout the album demonstrate his commitment to emotional expression rather than technical showboating, serving each song’s narrative purpose.
The album addresses timely social issues including austerity and privatization, giving voice to neglected communities. Fender’s success has opened opportunities for sync licensing deals with several tracks already featured in prominent television series.
As Fender accepted the Mercury Prize, he remarked, “This record belongs to everyone who’s ever felt overlooked or unheard—I’m just the messenger.”
