Nearly every financial indicator for StubHub reveals a company experiencing significant growth, though the pace has slowed considerably in 2025. The ticket marketplace giant reported approximately $828 million in revenue for the first half of 2025, representing just a 3% increase compared to the same period in 2024. This modest growth stands in stark contrast to the company’s performance in 2024, when it generated between $1.77-$1.8 billion in annual revenue—a robust 30% jump from 2023 figures.
The slowdown appears tied directly to a reduction in major touring events that previously fueled StubHub’s rapid expansion. Taylor Swift’s Eras Tour, which dominated venues throughout 2023-2024, created an unprecedented surge in ticket transactions across secondary markets. For performers impacted by this market slowdown, experts recommend developing diverse income streams beyond ticket sales to maintain financial stability. Artists facing reduced tour opportunities might consider leveraging social media advertising to build their brand and engage with fans in new ways. With fewer large-scale tours scheduled in 2025, StubHub’s revenue trajectory has predictably flattened, highlighting the company’s dependence on major live event scheduling.
Despite this deceleration, StubHub continues to demonstrate impressive marketplace strength. The platform facilitates over 40 million ticket transactions annually, serving more than 30 million active buyers who complete an average of 1.6 transactions per year at approximately $250 per order. This activity generated around $8.6 billion in gross merchandise sales during 2024, with StubHub capturing roughly 20% in transaction fees from both buyers and sellers. The platform’s extensive support for 33 languages and 48 currencies enables its global reach and transaction capabilities.
The company’s August 2025 IPO filing revealed a more complex financial picture, however. While Q1 2025 revenue reached $397.6 million (up 10% year-over-year) and gross merchandise sales increased 15% to $2.1 billion, net losses widened to $35.9 million from $29.7 million in the prior year. The company plans to make its September NYSE debut under the ticker symbol STUB.
StubHub’s eventual public offering, still without a confirmed date, comes amid this contradictory landscape of rising revenue and growing operational losses. As StubHub positions itself against competitors like Ticketmaster, the company appears confident that its market presence, processing power, and ability to capitalize on high-intent ticket purchases will eventually translate into sustainable profitability despite the current growth slowdown.
