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Tag: marketing strategy

Big Loud Loses Marketing Force Lucy Bartozzi—What Her Exit Means for the Label’s Future
Music Marketing and Promotion

Big Loud Loses Marketing Force Lucy Bartozzi—What Her Exit Means for the Label’s Future

Big Loud reshuffles marketing leadership as Lucy Bartozzi exits amid aggressive expansion. Is this strategic genius or dangerous gamble? Three new VPs join as the Billboard chart-topping label reinvents its approach.

October 25, 2025
Cardi B’s ‘Am I the Drama?’ First Week Numbers Raise Eyebrows Across the Industry
New Music Releases

Cardi B’s ‘Am I the Drama?’ First Week Numbers Raise Eyebrows Across the Industry

Cardi B’s latest album flopped with just 100,000 units—a staggering 60% drop from her debut. Industry insiders question her marketing strategy as streaming numbers tell a painful story.

September 29, 2025
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