Tips Music Limited has expanded its regional music portfolio with the acquisition of over 4,000 rare Gujarati and Kutchi folk songs, as announced on August 18, 2025. The acquisition, which includes devotional, folk, and cultural storytelling songs, represents a strategic move to strengthen the company’s presence in India’s increasingly competitive regional music market.
Tips Music’s acquisition of 4,000 rare Gujarati and Kutchi folk songs strategically bolsters its position in India’s competitive regional music landscape.
Founded in 1988 by the Taurani Brothers, Tips Music has built an impressive catalogue of over 34,000 tracks across multiple languages, including legendary soundtracks like “Khalnayak,” “Soldier,” and “Taal.” The company has continued to remain relevant through partnerships with both established and emerging artists, recently adding the blockbuster soundtracks of “Ponniyin Selvan 1 & 2” to its roster.
Studio Radha, known for its dedication to preserving traditional Gujarati and Kutchi music, brings a heritage-rich collection to Tips Music’s diverse portfolio. The acquisition will see these culturally significant songs made available across major digital streaming platforms, potentially introducing this regional music to global audiences for the first time. This strategic purchase demonstrates Tips Music’s commitment to preserving cultural heritage through authentic regional music acquisition.
The financial details of the transaction remain undisclosed, though industry observers note this move follows similar acquisitions by competitors like Saregama India, which has also been actively expanding its regional music holdings.
Tips Music Limited, which operates through its Audio/Video Products segment with manufacturing facilities for audio cassettes and CDs, has been increasingly focused on digital licensing opportunities. The company plans to leverage social media advertising to introduce these traditional songs to younger audiences across various platforms. The acquisition represents a continuation of the industry-wide trend of major labels investing in regional music catalogues to meet growing consumer demand.
This acquisition aligns with Tips Music’s long-term strategy of investing in diverse, high-quality content with enduring appeal. By leveraging its modern distribution infrastructure, the company aims to engage a new generation of listeners worldwide while preserving important cultural heritage. The company hopes to create additional revenue streams through sync deals by licensing these rare folk songs for use in films, television shows, and commercials that showcase authentic Indian culture.
The newly acquired catalogue spans generations of musical tradition, offering everything from devotional songs to folk tales told through music. As streaming platforms continue to drive music consumption globally, Tips Music’s latest move positions the company to capitalize on growing interest in authentic regional music while ensuring these cultural treasures remain accessible for future generations.
