In a landmark acquisition that marks a significant expansion into regional Indian music, Tips Music Ltd has secured Studio Radha‘s entire catalogue of over 4,000 traditional Gujarati and Kutchi songs in 2025. The acquisition encompasses a diverse range of musical genres including devotional music, folk traditions, cultural storytelling, and traditional wedding tunes, representing a strategic extension of Tips Music’s footprint into Gujarat’s rich cultural heritage.
Studio Radha, founded in 1990, established its reputation by creating music specifically aimed at preserving and spreading Gujarati and Kutchi folk culture worldwide. The songs in this extensive collection reflect the unique musical traditions of both Gujarat and Kutch regions, covering themes deeply rooted in local customs, faith narratives, and cultural expressions that have resonated with audiences for decades. This acquisition will necessitate proper registration with performance rights organizations to ensure royalty payments are collected when these traditional works are publicly performed.
Preserving cultural treasures that echo Gujarat’s soul through melodic storytelling and traditional rhythms since 1990.
Tips Music plans to integrate this heritage-rich catalogue into its modern distribution infrastructure, making the songs available on all major streaming platforms and digital services. The company’s expanded partnership with Warner Music since 2024 will further aid in bringing these regional treasures to global audiences, effectively breaking traditional geographical boundaries that previously limited the reach of such culturally significant content. This acquisition demonstrates Tips Music’s commitment to preserving cultural legacy while modernizing how traditional music reaches today’s listeners.
The acquisition aligns perfectly with Tips Music’s ongoing strategy to deepen its presence in India’s diverse regional music markets. Founded in 1988 and historically known for Hindi film soundtracks, Tips Music has gradually expanded its linguistic portfolio, with this acquisition increasing its total catalogue from 30,000 to over 34,000 songs across more than 20 Indian languages. This move could create new sync licensing opportunities for filmmakers seeking authentic Gujarati musical elements for visual media projects. This strategic investment responds directly to the increased digital consumption of regional music content across streaming platforms.
Industry analysts note that this move reflects a growing market trend of digitizing and globally distributing regional and folk music. Tips Music aims to introduce Studio Radha’s traditional songs to new generations worldwide while preserving their cultural authenticity.
The company’s focus on acquiring high-quality, culturally significant content strengthens its competitive position in both Indian and global music industries, while ensuring these timeless cultural expressions reach audiences far beyond their origins.
