In a landmark acquisition that reverberates through India’s regional music landscape, Tips Music Ltd has secured Studio Radha‘s extensive catalogue of over 4,000 traditional Gujarati and Kutchi songs, finalizing the deal in August 2025. The acquisition considerably expands Tips Music’s regional portfolio, adding a rich collection of devotional music, folk tunes, and cultural storytelling tracks that represent Gujarat’s vibrant musical heritage.
The catalogue encompasses authentic voices of Gujarati and Kutchi culture, preserving traditional music that might otherwise fade from public memory in the digital age. These heritage-rich materials document regional folk traditions that have been passed down through generations, offering listeners a window into Gujarat’s cultural soul.
Tips Music plans to make the entire collection available on major streaming platforms worldwide, dramatically increasing accessibility for both domestic Indian and international audiences. This move aligns with the company’s focus on leveraging modern infrastructure to bring traditional content to contemporary listeners.
Kumar Taurani, Managing Director of Tips Music, emphasized the cultural significance of the acquisition, noting, “This catalogue represents not just songs but the living heritage of Gujarat. Our mission is to preserve this musical legacy while modernizing its distribution to reach new generations globally.” The company views the catalogue as an asset with “timeless appeal” that fits perfectly into their business growth strategy.
This strategic move strengthens Tips Music’s position in India’s competitive regional music industry, complementing similar acquisitions by competitors who are also expanding their ethnic and folk repertoires. The acquisition of 4,000+ vernacular songs considerably enhances India’s music streaming ecosystem, catering to growing demand for authentic regional content. Tips Music will be able to utilize playlist pitching strategies to increase visibility for these traditional songs on various streaming services.
Looking forward, Tips Music plans to explore global publishing opportunities, potential artist collaborations, and innovative digital approaches to increase engagement with this heritage music. The acquisition reflects the growing industry trend toward localized content by streaming services worldwide. The acquisition represents a dual commitment to cultural preservation and commercial expansion, ensuring that the musical traditions of Gujarat and Kutch will continue to resonate with audiences worldwide while creating new revenue streams through licensing, streaming, and cultural events. Artists from the region now have opportunities to develop sync deals for this traditional music, potentially placing authentic Gujarati sounds in film and television productions internationally.
