K-pop sensation TWICE has achieved another impressive milestone with their eighth studio album, *TEN: The Story Goes On*, which has been making waves across global music charts since its release on October 10, 2025. The album, distributed by JYP/IMPERIAL/REPUBLIC under UMG, has demonstrated remarkable commercial performance, particularly in the traditionally challenging U.S. market where it reported sales of 25,944 units according to industry tracking.
The album’s special editions, including the fan-favorite *PARTY LOVELY Ver.*, have contributed considerably to its commercial success, with collectors and enthusiasts keenly purchasing multiple versions. Sales reports indicate a consistent momentum following the initial release, with one source citing 7,697 units sold during a specific tracking period—numbers that reflect TWICE’s growing foothold in Western markets previously dominated by domestic artists.
TWICE’s limited editions drive impressive sales, with nearly 8,000 units in a single period showcasing their growing Western market presence.
*TEN: The Story Goes On* has secured prominent positions on several prestigious U.S. charts, including the highly competitive *Hits Top 50*, marking a continuation of TWICE’s steady climb in global recognition. The group’s strategic use of streaming platforms for distribution has significantly amplified their reach across diverse audience segments.
This achievement is particularly remarkable given the saturated K-pop market and the challenges foreign-language acts typically face when attempting to break into American charts. Industry observers attribute this success to a combination of innovative marketing strategies, the group’s consistent musical quality, and their dedicated fanbase whose engagement across social media platforms has amplified the album’s reach.
The album’s performance represents more than just commercial triumph; it signifies TWICE’s enduring influence on global K-pop trends nearly a decade into their career. The group’s effective pre-save campaigns before the album release helped build anticipation and secure immediate streams upon launch. Fans can monitor the album’s popularity through Ktown4u’s dedicated Chart section which tracks trending K-pop products. As the K-pop landscape continues to evolve, TWICE’s latest achievement stands as evidence of their staying power and adaptability. The group now stands among notable releases from the week, appearing alongside KPOP DEMON HUNTERS whose “Soundtrack” album showed an impressive 18% activity increase.
The album not only cements their status as prominent figures in the global music scene but also contributes to the broader cultural movement of K-pop’s international expansion. With each successive release, TWICE continues to defy expectations and redefine what success looks like for international artists in the American music market.
