Speculation continues to swirl around TikTok’s revenue-sharing model as the platform’s new Creator Rewards Program rolls out globally in 2025, offering markedly higher earnings potential with payouts that are 5 to 20 times higher than those from the previous Creator Fund. The program emphasizes the importance of long-form videos over 60 seconds in length to maximize creator earnings. Musicians on the platform can further capitalize on this opportunity by developing sync deals for their music, creating an additional revenue stream alongside their TikTok content. For aspiring artists, this presents a prime opportunity to build their personal brand while simultaneously developing their musical career and reaching new audiences.
