In a sweeping industry move, United Talent Agency (UTA) has secured global representation rights for John Legend and his production company, Get Lifted, covering all areas of the EGOT winner‘s expansive career. The announcement, made official in August 2025, marks a significant shift for Legend, who previously maintained worldwide booking representation with Wasserman Music‘s Brent Smith.
The high-profile signing encompasses representation across music, film, television, books, and branded partnerships, positioning UTA to capitalize on Legend’s status as a global musical icon. Legend, who celebrated the 20th anniversary of his debut album “Get Lifted” in 2024-25, brings considerable industry clout with over 13 Grammy Awards and the rare distinction of having won Emmy, Grammy, Oscar, and Tony awards throughout his two-decade career.
For UTA, the acquisition represents a strategic expansion of their client roster and a bold gamble on Legend’s continued cross-platform appeal. Agency executives cited Legend’s multi-platinum music sales, cultural influence, and particularly his live performances as driving forces behind his enduring brand strength.
The singer-songwriter maintains an active touring schedule from May through December 2025, with upcoming performances at Ravinia and Paramount Theatre adding to his extensive North American tour dates.
The inclusion of Get Lifted Production Company in the deal extends UTA’s representation beyond Legend’s performing career into content creation across media platforms. The production company, co-founded by Legend, has produced numerous acclaimed projects across major networks and streaming platforms. This multi-disciplinary approach aligns with UTA’s strategy to acquire talent with entrepreneurial ventures spanning various entertainment sectors.
While financial terms remain undisclosed, industry analysts view the partnership as a substantial investment by UTA, reflecting confidence in Legend’s ability to generate diverse income streams through global touring, production projects, and brand partnerships. This agreement positions Legend to expand his sync licensing opportunities with UTA’s extensive connections in film, television, and commercial production.
The agency gains a competitive advantage by acquiring such a high-profile client from previous representation. The deal highlights how established artists can build sustainable careers through strategic business partnerships while maintaining artistic integrity.
UTA leadership has publicly praised Legend’s “unparalleled impact on entertainment and culture,” signaling their enthusiasm for the partnership. The deal positions both parties to leverage Legend’s artistic and business ventures across an increasingly integrated entertainment landscape.
