A significant leap into athletic fashion was revealed on August 28, 2025, when BLACKPINK member Rosé released her highly anticipated PUMA collection, blending performance sportswear with contemporary street aesthetics. Available at PUMA.com, flagship stores, and select retailers, the collection marks Rosé’s evolution from global ambassador to creative partner, cementing K-pop’s expanding influence over worldwide fashion trends.
PUMA’s bold collaboration with Rosé transforms athletic wear into K-pop-infused street style that redefines fashion boundaries.
The footwear line, which has generated substantial buzz among sneaker enthusiasts and fashion followers alike, features reimagined PUMA Speedcat silhouettes with distinctive ballet-inspired elements. The standout Speedcat Ballet incorporates pointe shoe design influences, while the Speedcat OG Premium edition showcases dramatic wraparound lacing that transforms the racing-inspired classic. Each pair, retailing at approximately $110, carries Rosé’s personal touch with “ROSIE” signature details on both tongue and insole.
Apparel offerings in the collection channel Rosé’s minimalist yet bold vision, featuring oversized track jackets, relaxed pants, and half-zip pullovers that prioritize comfort without sacrificing style. The monochromatic palette allows the distinctive “ROSIE” graphics to take center stage, particularly on the collection’s mesh tops and hoodies. The collection embodies Rosé’s dedication to creating pieces that encourage fans to embrace their truest selves through fashion.
Accessories, including the X-Small Duffle and Micro Grip bags, add playful yet practical elements to complete the streetwear aesthetic. The campaign visuals present an ethereal pastoral setting that creates a nostalgic mood reflecting Rosé’s artistic expression.
Marketing strategies have leveraged Rosé’s immense social media presence, particularly on Instagram, where previews of the collection generated significant anticipation. The promotional campaign incorporates elements of social media integration similar to strategies used by successful independent musicians on streaming platforms. This approach mirrors how artists establish multiple revenue streams in today’s evolving music industry landscape. Exclusive drops through Foot Locker and GOAT have incorporated authentication technologies, ensuring product originality while reinforcing the collection’s premium positioning in the marketplace.
Industry observers note that the collection represents more than merchandise—it’s a wearable expression of Rosé’s artistic identity that connects to her solo music career. By drawing inspiration from both her “rosie” album and balletcore trends, Rosé has created a collection that bridges performance heritage with urban styling, demonstrating how K-pop artists continue to reshape global fashion landscapes beyond traditional boundaries.
