As Warner Music Group undergoes its most significant leadership reorganization in nearly a decade, the global music powerhouse is redefining how creative talent is discovered, developed, and delivered to audiences worldwide.
The strategic restructuring, which saw Max Lousada step down as CEO of Recorded Music after 20 years with the company, signals a fundamental shift toward a flatter organizational model that elevates regional creative leadership while integrating global services.
At the center of this transformation is Dan Rosen, who has been positioned to command two exploding music scenes as part of Warner’s vision for regional-global synergy.
Rosen’s appointment reflects CEO Robert Kyncl’s commitment to strengthening the bridge between local talent discovery and global audience reach, creating more direct paths for artists to achieve international success. This approach aligns with the company’s broader strategy of empowering regional leadership to better connect local expertise with global opportunities. The new structure focuses on maximizing artist impact across all territories through enhanced collaboration.
The reorganization has created ripple effects throughout Warner’s executive structure.
Elliot Grainge’s promotion to CEO of Atlantic Music Group and Julie Greenwald’s shift to Chairman demonstrate the company’s focus on enhancing entrepreneurial leadership within its global senior management team.
Eric Wong’s appointment as President of East West Records & Head of Global A&R and Jessica Keeley-Carter’s promotion to Chief Marketing Officer further strengthen the company’s talent development and marketing capabilities. Wong will use his extensive global music understanding to identify local talents with international potential.
This strategic leadership overhaul aims to help artists expand into sync deals for film, TV, and video games as part of Warner’s diversification strategy for talent.
Warner has also strategically aligned its UK and US labels, with Atlantic Records and Warner Records in both territories now collaborating more closely in A&R and marketing functions.
This integration has positioned Ed Howard and Briony Turner, Co-Presidents of Atlantic UK, within the global leadership of Atlantic Music Group, while Joe Kentish, President of Warner Records UK and Parlophone Label Group, has joined the Warner Records global leadership team.
Under the new structure, Warner plans to bolster promotional efforts through streaming platforms to enhance artist visibility and audience engagement across markets.
The thorough leadership reshuffle represents Warner Music Group’s response to an increasingly connected global music marketplace, where regional scenes can rapidly expand to international prominence with the right strategic support and cross-border collaboration.
